Transforming Financial Advisory: How Artharushi’s New Digital Identity Boosted Engagement and Conversions
Client Overview:
Mr. Avinash Nikam is a seasoned financial advisor with over 15 years of experience, specializing in financial planning for women (housewives), retirees, and police officers. His unique concept intertwines financial health with overall well-being, inspired by the philosophy that “health is wealth.” Mr. Nikam emphasizes learning sustainable financial practices from a “Rushi” (Monk), who embodies wisdom beyond typical emotions of fear, hope, and greed.
Challenges:
- Finding a fresh and unique name for the new online venture
- Designing an attractive logo that aligns with the brand’s philosophy
- Developing a beautiful, responsive website that is completely in Marathi
- Highlighting the advisor’s books, webinars, seminars, and Marathi financial quotes
- Creating engaging content in Marathi
- Integrating event/seminar landing pages and lead generation forms
- Providing support and suggestions for video content creation and integration on the website
Solutions:
- Brainstormed and suggested the name “Artharushi,” which resonated deeply with the client’s concept and vision
- Designed a logo that reflects the brand’s philosophy of achieving sustainable financial balance through wisdom
- Developed a fully responsive, eye-pleasing website with a user-friendly interface
- Created and integrated content entirely in Marathi, making it accessible and engaging for the target audience.
- Included dedicated sections for books, webinars, seminars, and Marathi financial quotes
- Developed landing pages for events and seminars to facilitate lead generation and registration
- Assisted the client in conceptualizing and creating video content, providing valuable tips on video generation, concept creation, and shooting
- Integrated videos seamlessly into the website to enhance user engagement
Implementation:
- Initial Consultation and Planning: Conducted in-depth discussions with Mr. Avinash Nikam to understand his business, vision, and requirements. We provided suggestions that went beyond the initial scope of services, including the business name.
- Name and Branding: Suggested the name “Artharushi,” which Mr. Nikam appreciated for its connection to his concept. Designed a logo that visually represented the brand’s philosophy and appealed to the target audience. The logo concept was challenging as it needed to connect finance with a monk and the core concept of “Fear, Hope & Greed.” The final design features a meditating monk with a rupee coin symbolizing finance, and the emotions of fear, hope, and greed represented by the colors red, orange, and green.
Website Development:
- Design: Created an aesthetically pleasing, responsive website that provides an excellent user experience across all devices.
- Content: Developed engaging content in Marathi, including detailed sections about Mr. Nikam’s books, webinars, seminars, and financial quotes.
- Functionality: Integrated landing pages for events and seminars, enabling easy lead generation and registration. Also, included sections for video content.
- Video Content Support: Provided extensive guidance on video creation, from conceptualizing ideas to shooting and integrating videos into the website.
Results:
- Increased Lead Generation: The integration of event landing pages and the overall website functionality significantly increased the number of leads collected for webinars and seminars.
- Enhanced Corporate Connections: The professional and comprehensive website has attracted more corporate clients who are impressed by the information available online.
- Centralized Information Hub: The website serves as a 24/7 information provider, allowing Mr. Nikam to share all his expertise and resources through a single link.
- Positive User Feedback: Received overwhelmingly positive feedback from users, who appreciated the brand-like feel of the website and logo. The content was praised for being engaging and well-written.
Support for Video Content: The client’s video content, integrated seamlessly into the website, further enhanced user engagement and provided valuable information to the
Conclusion:
This case study highlights the successful collaboration between Artharushi and our team, showcasing the transformative impact of a well-executed digital strategy. By providing comprehensive solutions