SEO for a Legal Advisor – Dear Society
About the Client:
Dear Society is a legal advisor company specialising in housing society issues, consumer court cases and so on. Their deeply researched content in the form of their blogs was their main asset. Using the expertise, and deep knowledge, they had published detailed information in English as well as Marathi on different types of issues.
Objective:
Even though they had a lot of content on the website, the website could not attract much of a traffic. Dear Society’s wanted to leverage google search to increase their customer base. Optimising the vernacular content on the website was also a challenge.
Solution:
Organic SEO was the aptest solution for them so that their website ranks and appears on the first page of Google SERP.
We conducted detailed keyword research and identified the exact keywords to target. We also focused on long-tail keywords to be able to reach to the exact audience.
All their services were listed on a single page with little information. We developed separate pages for each service and included a detailed date in the form of keyword-oriented content.
Along with this, DigiCompanions provided a well-formulated strategy which considered below factors:
Old content optimization
Focus on Technical SEO
Strong internal linking
Project Result & Benefits of Project
Optimising the blog content on the website, we managed to rank the blogs for more than 16 keywords.